Your Market Is Smaller Than You Think

EDGE-UCATION

Your Market Is Smaller Than You Think

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Ask an owner to describe their market and most of them name a city.

Christian and Stephen get underneath that answer: the zip codes actually doing the work, the ones next door you’ve never touched, and what you’re selling in each. Why thirty miles in one direction is a completely different business than thirty miles in the other. And why companies under $2.5 million tend to spend about 1% of revenue on marketing when the number should be closer to 5 to 10 — plus what to do about it when you can’t justify a full-time marketing hire.

Then the cheapest billboard you already own: your trucks.