How to Stress-Test Your Business Model
If you think your business is in great shape right now — this episode is specifically for you.
Blockbuster had 9,000 stores, 65 million registered customers, and a market position no one thought was vulnerable. They also had $800 million in annual revenue tied to a pricing model built on customer frustration. When Netflix removed that friction, the model collapsed. Shares fell 91% from peak. Bankrupt by 2011.
The stress was visible for years. Nobody ran the test.
In this episode, Christian and Stephen walk through five stress-test scenarios every business owner should run right now — revenue shock, key person loss, customer concentration, cost spike, and competitive disruption. Then they walk through the six resilience indicators that separate businesses that hold up under pressure from the ones that get broken by it. And they hand you a 30-day action plan to turn the findings into structural improvements before the market finds them first.